Overview
Hera is a brand under Amore Pacific, and is divided into two lines “Seoulista” and “Mizium”. Seoulista is their cosmetics line, and she is a Korean woman who, like the Parisienne and New Yorker before her, stands as an icon of the future and new era. Hera is a long-time leader in K-Beauty, and has attracted women around the world. “Mizium” is their skincare line. They use cell-bio technology, which focuses on examining the skin cells.
I first learned about Hera because of their famous UV Mist Cushion, and have been hooked ever since. Their brand model is the beautiful Jun Ji Hyun, and she has advertised their products in the popular drama Legend of the Blue Sea.
Where?
1.) Department Stores (Lotte, Shinsegae, Hyundai)
If you live in Korea or come to visit, you can easily find Hera products in any department store. They often have sets and various promotions.
2.) Duty Free
When leaving Incheon Airport, you can get the best deals on any Korean cosmetics in the duty free shop.
3.) Online (Amazon, or other Korean Cosmetic websites)
If you live abroad, you can find HERA products at competitive prices: buy here
Price?
Hera is considered relatively high end in Korea. They’re primarily known for their high quality skincare, which is marketed towards women in their upper 40s to 50s. Many young women in their 20s buy Hera cosmetics, as they often dupe higher end luxury brands. Their lip products range in the 30,000 won range, and their famous UV Mist Cushion costs around 40,000 won. Skincare ranges from 65~90,000 won.
Packaging?
I usually LOVE the way Hera packages all of their products. The Rougeholic Lipstick comes in sleek fingerprint-proof black packaging. The cap clicks open and shut, and the lipstick bullet twists up. However, the Hera Sensual Lip Serum is made of very thin, cheap, plastic.
LEFT: Rougeholic Lipstick / RIGHT: Seunsual Lip Serum
Hera Rougeholic Lipstick
(No. 147 Supreme Pink)
Price: 29,750 won ($29 USD)
“A fascinating full-color lipstick that offers sensual colors and a melt-in texture for more beautiful, vibrant looking lips.”
This line of lipsticks come in 31 different shades. The website claims that it has a high elastic texture, comparable to CC cream on the lips. This particular color is worn by Jun Ji Hyun in several episodes of the drama Legend of the Blue Sea.
Like the website claims, the lipstick is indeed glossy. It applies very smoothly and it feels like a lip balm. The pigmentation is also amazing! One swipe, and you’re pretty much good to go. They also recommend applying the Lip Serum first, and then creating a gradient effect with the lipstick.
After one swipe
Since the lipstick is so glossy and moisturizing, it’s not very long lasting. It fades quickly and comes off very easily with food, it’s definitely NOT kiss-proof.
It’s a beautiful coral pink (although it appears hot pink in person) and this bright color is perfect for the summer. Honestly, Jun Ji Hyun started the bright lipstick trend in Korea, and it’s not going away any time soon.
Two applications
Hera Sensual Lip Serum
(No. 1 Love Blossom)
Price: 29,750 won ($29 USD)
This product reminds me ALOT of the Dior Lip Glow.
“A moisturizing essential glossy color lip balm that glides on the lips to keep the lips moist all day long.”
Unlike Dior, Hera doesn’t claim to have a “customizable” pink lip. As a lip balm, it works perfectly well, but it’s a very expensive one. I was hoping for a bit more pigmentation, especially since it appears so dark in the tube.
One swipe
This product is more moisturizing than the Dior Lip Glow, but it feels like an expensive chapstick. As it’s the same price as the lipstick, I definitely recommend picking that up over this. Maybe the other colors are a bit more pigmented, but this fell flat for me.
Let me know in the comments below if you want me to review anymore Hera products! Did any of you watch Legend of the Blue Sea? Until next time~
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